In 2006 Justin now only famously brought sexy back, but embarked on a new career opportunity… the fashion industry. “William Rast” was created for the model world with nice pockets, as the high end mostly denim brand would cost you roughly $200 for a pair of jeans. Well fast forward two years, and now It’s time to revamp, and build a new idea. Justin being the creative master that he is chose a rugged concept to front the clothing line using his face this this time… and he went by William Rast.
Ads for the 2008 fall line consist of mini movies, sexy poses and even a little ode to Bonnie and clyde. Check out some of the great pics used to promote Justin’s brand in the gallery by clicking the pic above.